Wilson Primary School came to Pineapple Planet wanting a revamp of all their marketing material, website and school brand logo.

The Brand Logo

After consultation with the school it was evident that we needed to design a brand logo that refelcts the diversity and multiculturalism of the school and it's connection to the Canning River. We also needed to include elements of nature and the abundance of trees and foliage from the surrounding area.

The result was a graphical icon depicting trees using the faction colours of the school, the symbol also depicts the students at the school reaching and achieving high. The Canning River was also depicted indicating the location of the school.

Supporting Material

We supplied Word templates of the stationery and other marketing documents so the school can produce material in house. We also supplied email signatures plus whole school synage is currently underway which completes the overall corporate identity for the school ensuring consistency of the brand.

The Website

We then set about planning a website that is easy to navigate so users can find the information they need. We conducted a photoshoot and drone footage at the school to capture hi quality images that the school will own and use at will without copyright.

The end result is an image rich website, easy to navigate website that the school can update themseleves due to the training and 'cheat sheets' we provided. We are, of course, always here if they need our help or get stuck updating the website content.

We look forward to supporting and working with Wilson Primary School again in the future.