Crazy Dragon began working with Pineapple Planet with the launch of ten new products into Coles, Woolworths and other major supermarkets in Australia. We also decided to use this opportunity to rebrand our Crazy Dragon image at the same time.
This was a major project which incorporated the redesign of our packaging designs across our existing 7 products as well as the new products to be re-launched into major supermarkets with a short timeframe.
We had a one month window to get the packaging phase completed, and another couple of months to implement the website and social media. I am happy to report that working with Pineapple Planet was probably the only way we would have got this project done in that timeframe, especially given the level of quality we achieved. Deadlines were on time and in fact more responsive than we were reactive.
The amount of information that was shared between our organisations during the creation of the packaging and other media formats was huge! Pineapple Planet were able to manage the iterative process in a way that gave us comfort that no details would fall through the cracks. Pineapple Planet delivered a great-looking result which has translated across our entire NEW brand. They also worked diligently and remotely with our other packaging and IT suppliers to ensure that the end result was met for future prospects.
Additionally, we created a new mobile friendly website optimised for SEO, and an all-encompassing marketing plan, including social media and QR code integration on our packaging that would speak to our website and deliver rich media content to our customers.
We now consider Pineapple Planet to be a strategic partner, and they value-add their services in ways that we never see coming.
They are creative thinkers who look at the whole picture and not just at the task at hand. They consider every aspect of your marketing channels then integrate them. Crazy Dragon would thoroughly recommend you speak to Pineapple Planet.