We are the branding logo design Perth experts. We have huge experience in branding logo design and have helped many companies in Perth, big and small. We have over 80 years of combined experience so we know how to make your branding stand out in the market place.
We believe a brand should ‘sing the same song’ by this we mean ALL of your marketing should have a ‘glue’ that sticks it together. If you have 20 voices in tune, singing the same song, it’s a symphony. If you have 20 out of tune voices singing … well, it’s just white noise!
The different voices can be social, web, print media, advertising, branding message, personal experience and many more. You must not neglect the customer experience after we have done our job to get them to make contact with you. This same voice has to continue, it is a brand experience that should be built now, tomorrow and for the future.
Your branding is one of the most important aspects of your business. Many people call it a ‘logo’. At Pineapple we truly believe that the two are fundimentally different. A logo is a symbol or small design adopted by an organisation that is, many times, in isolation from your core direction, objective and message.
A brand is a unique design, sign, symbol, words, or a combination of these, executed creatively that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in a crowded and complex marketplace by standing out for their benefits and values. We will find that niche and slot you in it.
Your brand is what your consumer experiences when they deal with you, it’s your colour scheme, your website, your vehicle livery, your stationery, your message to the world. It’s the tone of voice used in all your marketing and how that is presented. We make sure all of your marketing material online or offline, follows branding guidlines.
So where do we start? Well the most important component of communication is listening. We listen so that we can ask you the right questions and make an informed decision.
As we have already stated on our website, “We design for the user … not for ourselves”. Only when we truly understand can we begin to create an updated or new brand that fits perfectly into your vision, your market and your expectation.
We begin by digging deep to define the true meaning and intentions of your business or product. We then begin creating a unique identity based on strategic decisions that will connect with your target market.
Repositioning an existing brand is about being relevant and engaging. A successful transition moves your brand to the correct market position and redefines your proposition to the market place. We never break the hard-earned, positive aspects of your reputation so far, but build and exploit those aspects to enhance the users brand experience and recognition.
As the saying goes, ‘You can’t see the wood for the trees!’ are you wandering in a wooden confusion? Sometimes companies don’t want to hear the obvious! Most of the time they know they need to re-brand or refresh … so don’t shoot the messenger because we could tell you that it isn’t quite right! We have years of experience, we know what we are doing. We can fix it.
So are you looking for a branding Logo Design Perth? CONTACT US TODAY