SEO Digital Marketing Perth. Now this is a subject that most web developers and agencies will tell you they can do. In most cases they sign you up to a monthly fee and say they will optimise your website for a couple of search terms a month! The truth is, with the majority, is they conduct the work within an hour or so for little or no return but still charge you a big chunk. Believe us we have come across this so often with existing clients and hear about it all the time in the industry.
We have worked in this space for many years designing and building websites with a solid foundation that will allow successful SEO to be conducted. Now this is a bit of a intangible product but you can see results when you appear amongst your competitors on a Google search result. The trick is to make sure they click on your result and not your competitors, that’s where some creative writing and ‘side ways’ thinking comes in.
There are many aspects that will make you successfully appear in a Google or Bing search, the main one is how your website is structured. If it is not structured correctly in the first place you are pushing s**t uphill and paying for it! So the first thing we will do is conduct a website audit to ensure that your website is going to perform correctly. Then we consult with you to find out what you want to get found for and why. This affects the design layout of the page and the call to action you require the user to perform.
Let’s face it, you may come up on page 1 for a Google search but if the page the user lands on isn’t designed correctly then they drop off. This is often the case with many websites. That’s why we see SEO as being an important part of the website design process. We look at everything before we even start designing and building the website. We also conduct competitor research with Google to see what searches they appear for and how we can leverage that to get you above them.
Every client is different and some search terms are more competitive than others but attacking a search term from different angles will often solve this problem. The key thing to know here is if you do not spend time and effort in SEO for your website you may as well give up. It’s like having the best looking bill board but placing it on the Nullarbor – no one will see it! Or more to the point, the wrong people will see it.