The School of Alternative Learning Settings (SALS) was established at the beginning of 2022, coinciding with a significant expansion of the Alternative Learning Settings (ALS) program. The ALS program is a cornerstone of the State Government's 2018 commitment to address violence in public schools. The SALS provides alternative learning facilities and targeted support programs to students who have been excluded from school, or who are at risk of exclusion for violent and/or aggressive behaviour; who are capable, with time and the correct interventions, to relearn the social, emotional and self-regulation skills to reduce such behaviours. The approach is developmentally appropriate, culturally responsive and supports self-determination and interpersonal connection.
Pineapple Planet was approached to create a new Brand Logo for SALS along with stationery, Style Guide and promotional material for the initial launch.
A brand was created that mimics the four sections of The Circle of Courage - Belonging, Mastery, Independence and Generosity which is the foundation of their teaching process. The brand depicts interlocking students working together and interacting together.
A comprehensive Style Guide was also created which contains detailed information on how to use the brand and reproduce the brand for various marketing material. We also created an initial landing page for the website for the brand launch then completed the complete website shorlty afterwards.
Ian and his team at Pineapple Planet succinctly encapsulated our schools philosophy and future direction to design a school logo and branding suite that resonated with our staff, students and wider community. It has grounded our identity in a way that invites individual reflection and demonstrates our commitment to supporting young people. We highly recommend their professional, responsive and competitive branding and marketing solutions.
Nicole Lambert - Principal