Nice and Spice

Our integrated marketing approach really came into play with Nice and Spice. Nice and Spice produce pre-packaged complete recipe packs with the exact amount of spices to make an authentic curry. Also in the product range were 6 gourmet rubs that can be used on almost anything!

We created a new name, new brand and new packaging. QR Tags were incorporated onto the packaging delivering video content on the Menu Packs and serving suggestions on the Spice Rubs plus an e-commerce website was also created.

We undertook all the photography of the product created bespoke landing pages for multiple QR codes, some delivering video of the chef cooking the recipe and some giving serving suggestions for the particular product they purchased.