What Pineapple Planet Delivered for Kings Ningaloo Reef Tours
Pineapple Planet took Kings Ningaloo Reef Tours from a well-known local operator to a globally visible, high-performance brand in marine eco-tourism. Our collaboration covered the full spectrum of creative, digital and marketing services, delivering both tangible and strategic benefits. Here’s a summary of what we achieved for them:
Branding & Identity
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Developed a fresh brand identity for Kings Ningaloo Reef Tours that reflects their passion for marine life, eco-tourism credentials, and premium customer experience.
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Designed all core marketing materials (offline and online) to carry the new brand consistently: brochures, leaflets, promotional assets, etc.
Website & Online Booking
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Built a fully responsive website that works well on mobile, tablet and desktop devices, ensuring site visitors have a seamless experience.
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Integrated an online booking facility, making it easy for users to view tours, check availability, and make reservations directly.
Digital Marketing & SEO
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Launched and manage Google AdWords campaigns that drive targeted traffic from around Australia and internationally to the Kings Ningaloo Reef Tours site.
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Provided ongoing SEO optimisation for the website, improving organic visibility so that prospective customers find Kings Ningaloo Reef Tours when searching for whale shark tours, Ningaloo reef experiences, etc.
Business Impact & Positioning
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Raised the profile of Kings Ningaloo Reef Tours in both domestic and international markets, elevating them beyond “just another reef tour company” to being the go-to provider in Exmouth for memorable whale shark (and sea life) encounters.
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The owner / operator Bill McDonald has said that Pineapple Planet “positioned Kings Ningaloo Reef Tours onto a whole new level that I never expected."
Client Partnership
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Provided full service, covering both creative and strategic roles: From concept to execution on branding, through to advertising, print material, promotions, and online presence.
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Offered guidance and advice — not just executing what was asked, but helping steer decisions to ensure objectives are met (for example what visuals, messaging, or campaigns would resonate).
I have relied on Ian at Pineapple Planet since 2006 for marketing advice and to produce all our marketing material online or offline. They have positioned Kings Ningaloo Reef Tours onto a whole new level that I never expected. Ian and his team at Pineapple Planet handle all of our marketing and advertising requirements from SEO, Google Adwords, Press advertising, brochure and leaflet production through to promotional material and everything in between.
They really are our ‘go to people’ for anything we need to have created. Not only does their advise on whether our ‘ideas’ are good ones or not, they make sure our objectives are always met. I couldn’t run my business without them, we love and trust working with them.
I would hands down recommend Ian and the team at Pineapple Planet to anyone who needs creative thinkers that won’t just do what you want, but question and advise to make sure you are doing the right thing. They create and deliver results. Thank you Ian and the team at Pineapple Planet you are the backbone of our business.
