Ballajura Primary School is a WELL respected Primary School North of the river in Perth It is is a school of choice for many families. They came to us with a brief to change the bird (bin chicken!) to reflect their expanding diversity of students attending the school and their position in the community to date. Plus the bird has no relevance today.

After consulting with the the team it was clear that they have a spectrum of nationalitites and the school has changed since the last 'logo' was created. Now we always say a logo is different to a brand. A brand reflects who you are for the future. A logo reflects who you are now, think of the future! They realised this and wanted to change. Well done!

So, we looked at all aspects of the how the school reflects on their diversity and how they teach. We then went about creating a brand that truly depicts who they are as an teaching organisation and a learning hub for their diverse community.

The result is timeless depiction of the students attending the school in the learning tree of descovery. You can see it as a tree or students climbing that tree to success. This is learning? Isn't it?

The old depiction of the bird that used to be on the marsh land is gone, it is now just about the students and learning.

We then created templates with all the branding applied, so internal staff can produce documents with the correct branding. This saves time for the staff creating information documents, they also know that the information going out to the community follows the school branding and guiedlines.

The uniforms will be changed in due course and also the website will go into re-development.

We look forward to working with Ballajura Primary School to enhance their already positive effect on their community.